by Adam Noar
You have to run a great webinar, they say.
It’ll be FUN, they say.
Just about everyone –and I’m generalizing here – agrees that a webinar is the single best way to get your product or services in front of people.
Webinars make the most of the Millennial preference for modern networking by blending technology, real-time video, screen time, live chat, surveys, IMing and consumer input.
What’s not to love?
You know what people don’t love? They don’t love root canals. They also don’t love crappy webinars. In fact, four out of five people would rather sit through a root canal than a wretched webinar.
I confess that I made up that last stat. It could be five out five.
You’re probably thinking, well genius, then what makes a GREAT webinar?
Sit tight, ‘cuz I got your back on this one.
In my opinion, here is what makes a great webinar: