by Adam Noar
What’s the secret to delivering engaging webinars?
It’s not an easy question to answer.
But you probably know other people that are able to wow an audience and generate tons of sales with just about every webinar that they launch.
How do they do it? Do they know some webinar secrets that you don’t?
Actually, yes, they do! …
It may happen behind the scenes, but some people know how to deliver amazing webinars with ease.
And we all know how big webinars have become:
Webinars have become a particularly lucrative tool for consultants and marketers to showcase their expertise on an interactive platform. Many enjoy the simplicity that comes with conducting a webinar from the comfort of their own home or office because it means they can reach a much larger audience in a more convenient and cost-effective setting.
Here’s the thing:
Anyone can give a webinar with the right software, but in order make it outstanding, you need a great presentation and a rehearsed plan of action.
Below is a list of 11 webinar presentation tips and tricks that will ensure you have a successful webinar presentation you can be proud of.
#1. Wow your webinar audience by creating beautiful slides
Here’s something you may not be aware of:
Awesome Slides = Awesome Webinar!
To keep an audience engaged for 30 minutes to an hour, you’ll need to create a presentation deck that rocks.
If you have been following Panda for a while, you know how much we emphasize the importance of creating presentations that stand out. If you want to master the craft of creating slides that rock I highly recommend checking out our book on presentation design Slides Made Simple.
Here’s the thing:
People need to be entertained in order to remain engaged. That’s why you need to use plenty of imagery and graphics in order to make your content dynamic and engaging and also why your text (the words you put on each slide) should be minimal and precise.
Here a few things to pay attention to when designing your webinar presentation:
#1) Hook your audience with a killer cover slide – First impressions matter. An exciting presentation cover gives your audience hope that your webinar will be exceptional. Conversely, a poorly designed or low quality PowerPoint cover conveys a lack of attention to detail.
Your audience will mostly assume that if you rushed your cover, you rushed your entire presentation.
Here’s an example of a webinar cover slide we created that grabs attention:
Wouldn’t you be excited for a webinar that opened up with this?
If you want to see another good example of an engaging webinar cover, we recommend checking out Amy Porterfield’s live master class “How to create your first five figure webinar” here. In her webinar you will see how she cleverly arranges her text and images to in order to make each slide sleek and stylish.
#2) Choose a set of nice looking fonts – Another secret to beautifully designed webinar slides is to incorporate a set of 2-4 fonts that go really well together. As you can see in Amy Porterfield’s image above she uses 4 fonts that compliment each other perfectly. For a list of super nice free fonts that you can download for your webinars click here.
One thing to keep in mind when using fonts:
Every font has a personality and it’s important that you use the right font family for your next webinar presentation.
#3) Arrange your text in an engaging way – Again referring to the image above notice how the words are carefully arranged and broken up using some visual icons. There are many ways to organize your text in clever ways. Play around with different variations and choose the arrangement that looks best.
#4) Incorporate engaging visuals – As mentioned earlier engaging webinars are fueled by nicely designed slides. Good looking graphics (pictures, vector images, etc.) cut down textual matter by a lot. Incorporate visuals often to provide suitable context or ideas to the learner. This can include product photos, screen shots, pictures of you, pictures of customers, or anything else that brings your story to life.
By following the above webinar design tips you have a much better chance of having slides that are lively and active.
If you’re looking for some more design tips just like these check out these five presentation design hacks.
#2. Promote your webinar to attract the biggest audience possible
Similar to a real life conference, you need to advertise your webinar to the right people who may be interested. The larger the audience the larger your income and if you don’t advertise, then no one will come. Use press releases, emails and social media to reach new audiences. You could even try buying some Google or Facebook ads. Try to create a promo video for your webinar so viewers can get a comprehensive understanding about what you will be presenting, and so you can highlight the points of interest to draw customers in.
#3. Use hashtags to interact with your audience
Engaging webinars involve two-way communication between you and your audience.
Give your webinar a separate twitter account and use a hashtag to interact with your audience. This way you will be able to filter content specifically relevant to your webinar within the online chat, making for a more succinct interaction between you and your attendees.
For example, during the webinar, you can use a specific hashtag to interact with your audience, answer technical questions, and gather questions for the Q&A portion. Finally, after the webinar is finished, you can use the hashtag to follow up on any unanswered questions and send additional information to your audience.
#4. Do a check of all of your equipment before you get started
This one may sound pretty obvious.
Technical problems happen with presentation and webinar software all the time. Try your best to avoid them when on the air live by testing your webinar platform ahead of time.
It’s important to do a cross check of all your presentation equipment (tools, accessories, etc.) before you get started. Otherwise you could run into some trouble and risk delaying it or having to cancel the webinar altogether – which can damage your reputation and your relationship with your clients. If you’re using a program like Yondo to conduct your webinars, get acquainted with all of the great features they have to offer before you start, so you can make your webinar as engaging and successful as possible.
#5. Chat with your participants before you get into your material
It’s important to interact with your audience before you begin going into your material
Get them acquainted with you and your event and ask them what questions they would like you to address in the webinar. Go over the basics, but don’t waste too much time going through ‘housekeeping’ information or introductions. Everyone should know that information before the presentation or you’ll risk boring them before your webinar has even begun.
Want an easy trick to get the conversation started?
Simply ask your audience where they are joining the webinar from.
I see this done time and time again in webinars. People love to hear their name and city shouted out to the rest of webinar.
#6. Keep your webinar presentation slides looking clean, sharp, and uniform
Like any presentation, design plays a huge role in branding your content. If your business has branded colors don’t be afraid to use them, but if not – choose color combinations that won’t be too distracting and will complement the mood of your webinar. Also, make sure to use appropriate font styles and sizes.
And of course, focus on consistency.
#7. Schedule your webinars like a pro
If you’re talking to an international group of people, or even people from different states, double check that the time-slot you have allocated for your webinar is as accessible to as many people as possible. Get an understanding of your audience’s primary geographical location. If you’re using an online video ecommerce software like Yondo, you can add custom fields in the checkout process and ask them for information about their location, as well as other useful information. The more information you have about your attendees, the more convenient your scheduling will be and in turn – the more attendees you’re likely to have.
#8. Save Q&A for the end of the webinar
There’s nothing worse than being interrupted midway through an important section of your presentation and losing your place. Make this clear at the start so audiences know they will have an opportunity to have their questions answered at the end. While it is important to be interactive, have a set plan for your webinar and memorize it so you can elaborate on things when appropriate, without losing your place.
#9. Enhance your productivity by using dual monitors
Dual monitors may seem a little intimidating at first but once you see how much extra productivity you get you will wonder how you ever managed to get by with using only one.
Using dual monitors makes it easy for you to show your face and your content at the same time – both of which are important for an audience to feel connected. This way, one screen can be used purely for face-to-face interactions and the other can be used to display your webinar content. It can also be useful should one of your monitors decide to crash unexpectedly.
#10. Make sure you and your workspace are well-presented
Although you might be recording from home or the privacy of your office, you shouldn’t look like it. Abide by the same dress standards you would in a real-life conference. You should also be aware of the space around you during the webinar, take time to tidy up and see how the area looks in the camera before the session starts.
#11. Save your sales pitch for the end of the webinar
Beyond providing tons of value to your audience this is the whole point of a webinar or presentation:
You’re selling something to an audience – whether it be information, expertise, reputability or a financial gain – you need to use the end to drive your point’s home. Display a call-to-action slide at the end of your webinar and even provide a URL within your chat window for your audience.
Another cool feature from Yondo (the online video ecommerce software mentioned in tip #7) is that it has a soon-to-be released feature that makes this easy for presenters. With this feature, you will be able to display a clickable sales panel that you can fully customize and trigger to pop up anytime during your webinar. You can link your call-to-action button within the sales panel to any external site, whether that be your business’s blog or an online store that stocks your merchandise.
Hopefully you have found these presentation tips on how to create exciting webinars useful.
Here’s my question for you:
Do you have any tips for delivering engaging webinars? We’d love to know!
Lastly, do you have a friend that could benefit from learning about webinar presentations and what makes them special? If so, email them the link to this post. Thanks for sharing and be sure to post this article on Twitter, Facebook (or whatever your favorite social media community is) as well by using the sharing buttons to the left.