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Essential PowerPoint Design Tips From GrubHub’s Investor Presentation


PowerPoint presentation design tips - GrubHub investor presentation

If you’re looking for fresh PowerPoint design ideas, study investor presentations.

Initial Public Offering (IPO) presentations are a great way to learn how to present information in a simple, engaging, and compelling format. When companies are looking to go public there is a LOT of money on the line and these companies spend considerable amounts of time and resources to make sure that their presentations will impress potential investors.

The best investor presentations are comprised of slides that are short, sweet and to the point while being highly supported by research, data, and defensible assumptions. A perfect example of a lucrative and famous IPO presentation is GrubHub, Inc. In 2014 GrubHub, an online food ordering company, filed for an IPO and raised a whopping $192 million in its first public offering. If you’re not familiar with GrubHub, they are the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company’s online and mobile ordering platforms allow diners to order directly from approximately 35,000 takeout restaurants in more than 900 U.S. cities and London.

In this post we are going to highlight several PowerPoint design tips by focusing on some of the slides from GrubHub’s IPO presentation. So, keep reading in order to learn several valuable lessons that you can incorporate into your own presentations.

Let’s get started!

#1. Create A Captivating Cover Slide

powerpoint design tips - lessons from GrubHub's investor presentation

One of the easiest ways to attract the attention of investors, or any other audience, is to start with a visually appealing cover slide. This slide in Grubhub’s presentation deck is an example of a simple cover slide that includes a logo and a couple of screenshots of their mobile application. There is not too much text and there is plenty of whitespace on slide that allows the slide to breathe.

It’s worth pointing out that the visuals on the slide have a nice looking “cut-out” effect where it looks like the images have been cut out and then pasted onto the slide.

Beyond the visuals, note how the presentation designer did a nice job of marrying the colors of the logo (red and white) with the colors on the slide. One trick that designers often use in presentations is to leverage the color scheme as heavily as possible. You will see throughout the presentation that the red and white color scheme was nicely incorporated.

If you’re hungry for more visually appealing PowerPoint cover slide examples, click here.

#2. Show Don’t Tell

powerpoint investor presentation - lessons from GrubHub's investor presentation

Any good presentation designer knows that it’s best to limit the number of words on each slide. Sticking to just a few simple key words or phrases makes it easier for your audience to follow the presentation. GrubHub’s “mission” slide clearly implements this technique. Their mission statement, “To make takeout better” is brief, and to the point. It’s also free of any jargon, buzzwords, complexity and confusion.

Beyond the short title, note that there is very little text on the rest of the slide too. Instead of GrubHub explaining “what they do” through a lengthy paragraph (which many presentation novices do), they chose to visually show how GrubHub connects people to restaurants by using a combination of visuals and a few key words (hungry diners and restaurants). In case you were not aware, pictures are far more memorable than words. In fact, studies have shown that people will only remember 10 percent of information when the content is delivered verbally, compared to 65 percent retention when information was conveyed through visuals! For more information on the importance of visuals, click here.

Along with nice visuals, GrubHub’s logo is carefully placed in the top right corner and fits nicely into the unique looking red shape (at the top of the slide). Having a well designed PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. Therefore, strive to create a template that incorporates colors that fit in with your company’s branding. As you can see in the slide above, the red and white colors within the logo fit harmoniously with the rest of the slide’s design.

Additionally, the font throughout the presentation is a simple Calibri font, which goes to show that fonts already included with PowerPoint can work well if they are used in the right way. However, if you are still not convinced that Calibri is suitable for your presentations, you can check out some various font trends here.

Lastly, this slide continues the “cut-out” effect that was displayed on the cover slide and it also includes a nice “crumpled paper texture” in the background which adds to the overall effect to the slide. Textures (paper, wood, etc.) can make great backgrounds for your slides. Just make sure that your text is legible if you use them. A good place to find textures for your slides is Texture King.

#3. Dress Up Your Numbers

powerpoint design tips - powerpoint investor presentation example

Numbers and charts don’t have to be boring.

Most presentations tend to have slides that are cluttered with data and other statistics only to result in confusing or distracting slides. Instead, I recommend choosing the data or numbers that mean the most to your audience. This slide in the GrubHub deck is an example of how data should be displayed on your presentation slide. They do a nice job of directing the viewers attention to the four important callouts that appear on the left of the slide, which are easy to scan and understand. On the right hand side of the slide, the charts look clean without any gridlines, legends, or other distracting elements.

On another note, did you notice the aesthetically pleasing “paper cutouts” behind the four callouts on the left? This simple addition makes the information easier on the eye when scanning the slide. Lastly, the font color of all the numbers and text match the color of the bar charts on the right. Everything from the color palette to the font choice flows nicely throughout the slide.

#4. Design For Easy Scanning

powerpoint design tips - investor presentation template

This slide in GrubHub’s deck is another example of combining limited text with clean looking images to help deliver the slide’s message. The slide almost looks like something you would see in an infographic. In case you didn’t know, people love infographics! Presenting information in an infographic style format can help your audience process complex or extensive information.

As mentioned earlier, people are highly visual in nature. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations, using the combination of words and text, you can make complex information easier to understand.

The point of an infographic is to take complex information and make it easier to take in through graphical reinforcement. Your goal then is to create something that can be consumed as quickly as possible. Not every little scrap of information needs to be communicated in an instant, but the overall gist of the data should at least be perceivable in under a few seconds. This slide clearly accomplishes that objective.

Beyond the infographic style design, the presentation designer also does a good job of showing the references in a super small font at the bottom left corner of the slide. That way the audience remains focused on the slide’s key points instead of getting wrapped up in the details of the reference.

#5. Not All Bullets Are Bad

powerpoint design tips - investor presentation lessons from GrubHub

Bullet lists seem to be the foundation of many presentations. And while bullet lists aren’t necessarily bad, most users overuse and misuse them. Anyone with the most basic knowledge of PowerPoint can create a slide with bullet points. However, it takes a good presentation designer to use bullet points effectively. While many presentation designers will tell you to avoid bullet points at all costs, I believe you can use them if you use them minimally.

If you are going to use bullet points, make sure to limit both the number of bullets and the number of words per bullet. Otherwise, you run the risk of your presentation turning out dull, boring, and mind-numbing. As you can see in the above slide, the bullet points contain a max of three words. You can also see that there are only four bullets on the slide. By keeping the number of bullets to a minimum people can better remember what is being pointed out. The last thing you want to do is bore your audience with a long list of bullets. Doing so will most likely make them forget what you said in your presentation.

If you can get the number of bullets down to three that’s even better. You will see why in the next section below.

#6. Harness the Power of Three

powerpoint design tips - GrubHub IPO presentation - investor presentation tips

Did you know that presenting things in sets of three will make your presentation more interesting and memorable?

People can remember three pieces of information really well in short-term memory. If you add more than 3 items retention falls off considerably, and as more and more items are added to a list, the average person retains less and less. Four items are a bit harder to remember than three. Five items are even harder. Once the number of items on a list hits eight, most people have little chance of remembering the entire sequence.

As you can see from this “How it works” slide, GrubHub does a nice job of harnessing the power of three. By illustrating that all people have to do is “search, order, and eat” when using their product tells the world that their food ordering process is extremely simple. And we all know that people like things that are simple!

Steve Jobs was famous for using the Rule of Three in his presentations. For example, when he announced the second generation of iPads, he mentioned that they were “thinner, lighter, and faster” than the first. These three adjectives were highly effective and said everything the audience needed to know.

For some different examples of how you can harness the power of three in your presentations, click here.


GrubHub successfully created a clean, engaging, and organized IPO presentation. The simple messaging throughout the presentation made it easy for the audience to follow along and understand the key reasons why GrubHub is a great company to invest in.

Communicating your message with clarity is everything. With the limited amount of time allotted to present and captivate investors, presenting with passion, simplicity, and power is key! So next time you need to create a simple, engaging, and compelling presentation, pitch it like GrubHub.

After viewing GrubHub’s investor presentation what was your reaction? Do you think they did a good job with designing and organizing their slides? Next time you create a presentation, will you model it after the GrubHub presentation? Sound off in your comments below.

Also, do you have a friend that is currently creating an important presentation that could benefit from the information in this post? If so, send them a link to this blog post right now. I’m sure, they will return the favor to you one day.

Finally, if you enjoyed reading these PowerPoint design tips, please remember to like and share using the share buttons to the left!

Image Credits

Cover image designed by Freepik (modified by Presentation Panda)

All other images are part of GrubHub’s 2014 investor presentation

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How To Harness The Power Of Three In Your Presentations

PowerPoint Tips - Why Three Is Your New Favorite Number

Have you ever worked on a PowerPoint presentation and felt like you just couldn’t get the right look? Well, sometimes all you need is a bit of help from one magic number… THREE!

The number three can dramatically improve the look of your PowerPoint slide design, and provide some simple guidelines to get the design ideas flowing. Presenting in sets of three can make your PowerPoint presentations more enjoyable, interesting, and memorable.

Let’s take a look at some of the ways that you can leverage the number three in your next PowerPoint presentation

1. Use Three Font Sizes

A simple and helpful technique is to use three different font sizes. Always make sure your heading, or the text you want to bring attention to most, is the biggest. This is important because the eye is naturally drawn to large elements first.

PowerPoint Tips - Use Three Fonts

2. Choose Three Colors

Choosing a color palette of three colors is another way to incorporate the number three. A three palette color combination will create variation and visual appeal to a slide.

You can actually create a really nice color palette based off a favorite image that you would like to use in your presentation.

To create the palette, an easy way to start is to choose one of the darkest hues as your first color. Depending on the mood or theme of your design, choose two additional complimentary colors. Below is an example of a color palette that complements the colors of the original image.

When you are working with color, be sure to apply the 60-30-10 rule. This rule refers to avoiding the use of equal amounts of the three colors to achieve good results. The rule is to divide colors into percentages of 60, 30, and 10. The primary color should cover about 60% of the space to create the overall unifying theme of the slide. 30% should be covered by the secondary color to create contrast and visual interest. Finally, the accent color should cover about 10% of the space to provide a final touch to your slide design.

Presentation Tips - PowerPoint Tips - Use Three Colors

3. Make Three Key Points

Another simple technique for harnessing the “power of three” is to make three key points on each slide or build your entire presentation around three key themes. People tend to only remember three things. Therefore, if you want your information to stick, choose three main points to that you want to get across and then design accordingly (as seen in the image below).

Presentation Tips - PowerPoint Tips - Make Three Points

4. Combine Three Elements

If you’re stuck for design ideas, try creating a layout using three elements. Limiting your image to three main elements will help you achieve a clean and professional look.

For example, in the slide below there are three elements:

Element #1: A background image of a forest

Element #2: Some text “Campfire Stories”

Element #3: An icon of a campfire

The combination of these three elements makes the slide stand out.

PowerPoint Tips - Presentation Tips - Use Three Elements

5. Use a Grid to Place Three Images

If you have a bunch of images that you want to show, you can create a grid made up of three sections to present them in a nice clean format. The nice thing about grids is that they give the impression of a visual narrative (like the one seen below).

You can arrange the grid however you like. Just keep in mind that the most important image should be placed within the biggest area.

PowerPoint Tips - Presentation Tips - Use A Three Grid Layout

6. Use the Rule of Thirds

The rule of thirds is one of the most basic composition guidelines in photography. The idea behind the rule of thirds is to break an image down into thirds (both horizontally and vertically) so that you have 9 parts (as seen in the image below).

The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer to interact more with it more naturally. Positioning critical photographic elements at the left, right, top, or bottom of the grid, instead of smack in the middle of the frame, naturally adds visual interest to the composition.

Now, don’t take this rule too seriously. The rule of three is a guideline that can be bent. Essentially, the main takeaway is that an odd-number of items is more interesting than an even-number of items. You can achieve the same visual interest by arranging 5 items or 9 items into a grouping. So, don’t be scared to mix it up and have fun doing it.

PowerPoint Tips - Presentation Tips - Use The Rule Of Thirds


I hope you found these presentation tips useful!

The point of this post is not to make you feel as though you should always incorporate the rule of three, but rather to inspire you to use the rule of three to make your slides stand out.

When you fully understand the concept of using “three” you’ll start thinking about proportions differently and more carefully consider the way you distribute items in your presentations.

My question for you…

Now that you know about the power of presenting in a set of three, will you use any of the presentation tips mentioned above to improve your next presentation?

This presentation is also on SlideShare!


Image Credits

Three Ducks (remixed by Adam Noar) / Aaron Escobar

Three Sisters (remixed by Adam Noar) / Jeeves Miguel

Piggy In The Middle (remixed by Adam Noar) / Holly Occhipinti

The Snow Mountain Which Burns (remixed by Adam Noar) / T hino

Style (remixed by Adam Noar) / Beverley Goodwin

_MG_8025 (remixed by Adam Noar) / Babbagecabbage

Deeper Roots (remixed by Adam Noar) / 5chw4r7z

Gaviotas de Alta Sociedad (remixed by Adam Noar) / Jonathan Pincas

花瓶頂 (remixed by Adam Noar) / Kevin Law

Jacobi Falls Trail (remixed by Adam Noar) / Nicholas A. Tonelli

Ladybower Woods (remixed by Adam Noar) / Dan Cook

Noun Project / Camera Stand (remixed by Adam Noar) / Phu Tran

Noun Project / Sun / Dmitry Baranovskiy

Noun Project / Hand Framing / MoRiza

Noun project / Twitter (remixed by Adam Noar) / Maria Maldonado

Noun Project / Heart / Laurent Canivet

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7 Tips For Presenting To Senior Executives

presentation tips - 7 tips for presenting to executives

When it comes to presenting to senior executives within your own company or another company, it could have a huge impact on your career or lead to tremendous opportunities. This is your chance to showcase your ability to think and act strategically ensuring your credibility.

Whether you are proposing a new initiative or pitching for additional funding, here are a few tips that will come in handy when presenting to a CEO, CFO, Senior VP, VP, etc. in a boardroom or in a smaller, more personal setting (conference room, office, etc.).


8 KILLER Ways To Begin Your Presentation

presentation tips - how to start your presentation

To command your viewers’ attention from the start, I’ve put together this guide to help you start a presentation the right way…

1) Build Rapport With Your Audience

Building a rapport with your audience is the key to giving an effective presentation. If you are able to help your audience feel relaxed and comfortable from the beginning, they’ll be more likely far more open to hearing what you have to say.

First, arrive early and get to know the audience. Before you begin your presentation, spend a few minutes introducing yourself to the gathered people. Be sure to thank your audience for their attendance and describe why the information you are about to present is of interest to you. This will not only help you build rapport but it will help break the ice. When you begin your presentation be sure to use an introductory statement, eye contact, and don’t forget to smile occasionally. This will help put your audience at ease. Eye contact will engage the group and make them feel part of what you are doing. So be sure to look your audience in the eye, especially when addressing a particular person. But also don’t forget to address the entire group. The worst thing a presenter can do is address only those people in the first row or those sitting nearest.

If you can build rapport with your audience, they will most likely want to listen to your entire presentation.

presentation tips - build rapport

2) Use a Captivating Title Image

Be sure to use the background of your title slide to display a captivating image. Meaningful images will allow you to capture your viewers’ imagination and prepare their minds to take in the information that will follow. So, it’s important to carefully choose this title image. For example, if you’re delivering a presentation on the subject of “water drought”, an image of a dry barren landscape might do the trick.

 3) Provide an Overview

As we all know, an audience’s concentration level tends to be at its highest at the beginning and end of any given presentation. Keeping that in mind, you have the opportunity to grasp your viewers’ attention and to convince them that they will be rewarded with new knowledge or insight into the topic at hand.

So be sure to spend a few moments giving a detailed explanation of the information you will be discussing. Elaborate on the ways in which the knowledge you’ll share will benefit your audience, and share what’s on the agenda including breaks and the scheduled end time. Keep in mind that your audience will better prepare themselves to remain energized if they know in advance how long the presentation will last.

presentation tips - overview

4) Use Quotes

Referencing the words and thoughts of an expert in relation to your message or your field is useful for establishing an overarching theme or general idea about a topic. Not only will you impart wisdom on your audience, but you will also create a segway into your own topic. Just be sure to follow up the quote with an explanation of how the quote is relevant to your topic.

You will also gain instant credibility by making an early reference to a distinguished expert in relation to your message or your field, and demonstrating the commonalities between their methods and your own. If you’re presenting on the subject of technology, for instance, you may wish to make reference to the works of Steve Jobs.

5) Use Statistics & Data

Normally, statistics and data can seem boring in a presentation. However, when used correctly, statistics can be very effective in delivering your message, whether used at the very beginning or end of any presentation. The key is to use very clear, accurate and relevant information. Data not only provides your presentation with a trusted source, but also lends credibility to your message.

presentation tips - use statistics

6) Exude Confidence & Enthusiasm

If you’re able to radiate confidence and enthusiasm from the very beginning, your viewers will be far more willing to accept that you really do know what you’re talking about. As a result, they’ll be prepared to lend you their full attention, and reflect on your arguments with a more open mind.

A great way to exude enthusiasm is through the use of subtle body language. Speak at a conversational pace with your head held level with the audience, unfold your arms and allow your feet to carry you across the stage as they please. The physical activity will keep your viewers alert, and your mind in tip-top shape for expanding on the points you make.

Your hands can be used in conjunction with your words to help influence the audience’s mood. Upward-facing, open palms, for example, are often interpreted to suggest honesty on the part of the speaker, while a hands-behind-the-back posture will usually indicate strong self-confidence.

 7) Cite an Achievement

Another option is to begin your presentation by showcasing a business or personal accomplishment. Just be sure to provide an explanation of how the accomplishment is relevant to your presentation.

 8) Tell a Story or Anecdote

Lastly, consider telling a story or anecdote to open your presentation.

Stories are one of the most powerful ways to start a presentation. Stories are memorable and a well-told story will most likely compel the audience to want to know more. Be sure to avoid starting your presentation in an overly formal or business-like manner or you’ll run the risk of permanently losing your viewers’ attention. Remember, even the most serious presentations can benefit from a story. But the story needs to be brief, with just the right amount of detail to keep the audience captivated. It must be authentic and have a point or lesson to support your presentation. Additionally, telling a story or sharing a personal experience will allow you to connect with your audience. When you establish a connection with your audience, you can then focus on the delivery of your message while keeping your audience engaged and entertained. Just remember to keep the story relevant to your presentation.

 Image credits

 Cover Image (Remixed by Adam Noar) by Oscar Rethwill

Build rapport Image by University of Salford Press Office

Overview Image by Imagine Cup

Statistics & Data Image (Remixed by Adam Noar) by LawPrieR

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