Webinars are popping up everywhere.
Presentation webinars can be a really powerful tool for engaging clients on a one-to-one basis, regardless of the size of the audience.
Here’s how to design a webinar that will grab your audience by the eyeballs and keep them glued to your presentation, so you can motivate them to take action on your products or services.
First things first …
Put Together Some Killer Content
The most important key to your webinars (or any presentation for that matter) success is making sure that you develop some interesting, engaging, and educational content.
If your material sucks, or doesn’t provide fresh insights, your audience will tune out and probably sign off immediately.
After all, your audience is essentially “invisible”. Therefore, they don’t feel ANY guilt a face-to-face audience member might feel for tuning out or exiting your presentation altogether.
Here’s a few things to consider when developing your webinar content:
- Make sure to give several tips or secrets that the audience would not normally find elsewhere.
- Choose topics that are very specific; for example, “5 steps for picking the perfect colors for your next presentation,” not “How to create a presentation.”
- Carefully plan your content well ahead of time.
- Start with your most important content to spark interest and prevent loosing your audience early on.
Hook Your Audience Early
Start your webinar with a compelling point, a fascinating revelation, or a powerful demonstration of your product or ability. This “hook” will draw your audience in, so when you introduce yourself they’re sure to listen.
Although it may seem logical to begin by introducing yourself, your company, etc., your audience needs to have a reason to listen to you BEFORE they’ll be interested in your name or position.
A strong question that begs to be answered or a hard-hitting fact will command attention and pave the way for an effective presentation. For example, “Today I am going to show you the top 10 reasons why 90% of presentations fail miserably.”
Provide Some Structure
Keep in mind that your webinar audience gets easily distracted.
Emails pop up, phone calls come through, and visitors stop by. Therefore, you need to make sure you define your objectives and provide a clear structure that lets your audience understand where you are in the presentation.
Direct Your Audience
With face-to-face presentations, you have the ability to use your hands or laser pointers to show people exactly what